A young but very talented singer. She has been singing since she was in 15 different bands. The range and timbre of her voice lends itself not only excellent for sultry jazz, blues, pop and rock but most certainly also for rough rock. She loves challenges and will be happy to continue to develop. In 1999, she was discovered during an audition for the choirs Passion and Flex Da Capo Choir Mediation. Then she was advised to rather keep going and to get an education in music, but not instantly. First she studied at the Graphic Lyceum in Utrecht. In 2000 she graduated as a graphic designer / stylist after which she switched to the music. In 2001 - 2002 she studied jazz and pop at the Amsterdam Conservatory. In addition to her work (she not only gives singing lessons and workshops but she is also occupied in vocal and bandcoaching) she sang a lot. Not only with her own band ALURA but also in the Allround Coverband band MOVE. ALURA was established in September 2006. The band brings a mix of solid pop / rock and progressive music, ranging from raw to sensual and fragile in terms of dynamics. The band members come from Utrecht and Amsterdam. Their music is compared with Skunk Anansie, Guano Apes, Tool and Alter Bridge. With her powerful "rock voice" she overwhelms you, at other times she moves to a jazzy sound and strong melodies. The band performed in various places like Paradiso, Melkweg, P60, on the Uitmarkt and as a support act of Intwine. From January to May 2008, ALURA and two other finalists of the Amsterdam Pop Prize 2007, organized a tour.
VPRO 3voor12 wrote about their performance at the Pepper Festival 2007: "On stage B Alura jumps the most to the eye. Powerful guitar rock based on tight drum rhythms, prime bass, good guitars and singer Laura has a powerful, trained voice with great range. The band does not even exist one year, but there is little evidence that this creates many expectations. A band to keep an eye in the future. MOVE is an entirely different band. it is a professional five-man party cover band with a wide repertoire and with Laura as lead singer. The band offers a versatile show and the repertoire offers next to Easy Listening Back to the Eighties and also swinging jazz.